Forward by Kelvin Rush
Viral marketing is a great way to increase the awareness of your internet business. There are many ways to use viral marketing, like giving away a free book to someone, who in turn gives it to someone else and so on.
By Phillip Lao
5 Easy Steps to Viral marketing?
Viral marketing is an indirect form of marketing your products and services to the general public. One of the most effective forms of viral marketing being used today over the internet consists of video marketing across social sites.
1 ) Viral Marketing Some of the best viral marketing videos are not directly related to the products and services being promoted. But, rather may be a form of entertainment, such as a video game. Grouping related products or business opportunities directly in front the video game player is a form of viral marketing.
Can you imagine getting your business opportunity or related products in front of every “Grand Theft Auto” video game player. You would have a real winner. Grand Theft auto grossed over $400 million dollars its’ first year.
2) Video Marketing Across social Sites Some business have created very eye catching videos that may not be directly related to their products and services and post them across various social sites. Some of the most popular sites are youtube, myspace, metacafe, stumbleupon and twitter.
The closer you can relate the video to your service the more success full you will be in your campaign. For Example: Show a video of a surfer on a fifty foot wave. You then introduce your new invention that provides ten minutes of Oxygen under water. This would be a good target market audience to promote such a product.
This product is available, but not to the general public. This device is provided to the coast guard helicopter pilots. This is an example of viral and target marketing combined. This is the most effective form of marketing.
3) Email: Auto responders now have related business interests attached to them. Using email has also proven to be very effective.
4) News letters; Have you ever signed up for a news letter of some product or service that interested you? You opted in to anything they can send you. In many cases these news letters have advertising associated with them some where within the news letter.
You have become a captive audience to what ever they can send you. News letters are intentionally designed that way. They are designed to sell you something. News letters are also designed help gain your confidence as well as help brand their products and services.
5) Free Gifts. Using the “Free Gift Method” is more of a bride so as to grab ones attention. It is very effective, if you know how to use it. Some of these free gifts can be very use full. Sometimes, these gifts come at the right time, and just when you needed them. For example: I was looking for a “Free auto responder to start building my list of opportunity seekers and business associates.
I came across one auto responder that was 100% free. I never have to upgrade. Their system keeps track of multiple web sites. I am not limited to just one web site. There is no trial period. I am not forced to upgrade with in a regulated time frame. I will have to upgrade when I exceed 250 clients.
This is ok with me. Because, I will know which web sites are performing based on the Opt in and advertising campaign. I may even upgrade to some of their other product. So, the free gift is another form of viral marketing. Attaching your link to products that you are offering for free is also a very effective form of viral marketing.
Viral marketing is a great way to increase the awareness of your internet business. There are many ways to use viral marketing, like giving away a free book to someone, who in turn gives it to someone else and so on.